2023 Affiliate Marketing Trends: Expert Tips to Stay on Top

Affiliate marketing has come a long way since its inception in the 1980s. It has emerged as one of the most lucrative business models in the digital world, attracting thousands of businesses and individuals worldwide. According to Statista, in 2021, affiliate marketing spendings in the US reached 8.2 billion U.S dollars and predicted to grow by 10.1% each year, reaching 14.1 billion U.S dollars in 2023.

As with every business model, affiliate marketing is not immune to changes. In this article, we’ll identify the top ten affiliate marketing trends that are expected to dominate the industry in 2023 and offer expert tips to stay on top of them.

1. Voice search will dominate

Voice search has been a buzzword for quite some time now. It refers to the use of voice-activated assistants, such as Siri and Alexa, to perform searches. With the increasing popularity of such devices and the growing interest in voice technology, it’s no surprise that voice search will dominate affiliate marketing in 2023.

Expert tip: Optimize your content for voice search by incorporating conversational language, using long-tail keywords, and providing quick and concise answers to commonly asked questions.

2. Video content will continue to rise

Video content is not new to affiliate marketing. However, it’s poised to escalate further in 2023 as more people prefer watching videos over reading content. Cisco predicts that by 2022, online videos will make up more than 82% of all consumer internet traffic.

Expert tip: Create engaging video content that aligns with your audience’s interests and pain points. Add affiliate links in the video description or as pop-ups within the video to monetize your content.

3. Influencer marketing will remain relevant

Influencer marketing has been a game-changer in the affiliate marketing industry, and it will continue to remain relevant in 2023. Influencers help businesses scale up their reach and establish trust with their audiences as they promote products and services that they genuinely believe in.

Expert tip: Choose influencers that align with your brand and share your mission and values. Also, make sure to provide them with clear guidelines on messaging, timing, and expectations.

4. Artificial Intelligence will enhance personalization

Artificial Intelligence has enriched the way companies analyze and understand customer data, and it will continue to do so in 2023. AI technology can help tailor personalized experiences for customers, leading to a better customer experience, higher conversion rates, and increased sales.

Expert tip: Use AI technology to analyze customer data, segment your audience, and personalize your messaging, promotions, and recommendations.

5. Augmented Reality will transform the shopping experience

Augmented Reality is a technology that overlays digital information onto the real world. As one of the most exciting technological advances, it has the potential to transform the shopping experience creating a more immersive and interactive experience that boost sales.

Expert tip: Create an AR-enabled shopping experience that enables users to try on products, visualize them in their space, and interact with them in unique ways.

6. Micro-niche affiliate sites will grow

Micro-niche affiliate sites are focused on a specific sub-niche and are highly targeted. They attract highly qualified leads with a specific interest, improving conversion rates.

Expert tip: Identify a unique micro-niche and create high-quality, engaging content that resonates with your audience.

7. Social media platforms will become more shoppable

Social media platforms such as Facebook, Instagram, and Pinterest have introduced new shopping features that enable users to transact without leaving the platform. Social media shopping is poised to continue its growth in 2023.

Expert tip: Use social media shopping to promote your affiliate products to your followers and create shoppable posts that lead back to your site.

8. Content marketing will drive affiliate revenue

Content marketing has been a staple in affiliate marketing as it helps businesses attract organic traffic, establish authority and credibility, and pre-sell products.

Expert tip: Focus on creating high-quality, informative, and engaging content that speaks to your audience’s interests and needs. Use CTAs, affiliate links, and promotions to monetize your content.

9. QR Codes will optimize mobile affiliate marketing

QR codes are two-dimensional barcodes that enable users to access digital content by scanning their smartphones. They’re expected to become increasingly popular in 2023, as they streamline the mobile shopping experience.

Expert tip: Use QR codes to promote affiliate products in physical stores, point-of-sale displays, and print advertising.

10. Affiliate networks will become more selective

Affiliate networks will become more selective as businesses seek to partner with high-quality affiliates with established audiences and engagement.

Expert tip: Focus on creating a highly engaged audience, providing value, and building relationships with businesses you want to partner with. Participate in niche forums, social media groups, and attend relevant events to network and build relationships.


Affiliate marketing is a dynamic industry that is expected to undergo significant changes in 2023. To capitalize on the emerging trends, businesses and individuals need to stay ahead of the curve, leveraging the latest technologies and strategies. By following the expert tips we’ve provided in this article, you’ll be well-equipped to stay on top of the affiliate marketing game in 2023 and beyond.