Price: $67.49
(as of Mar 12,2023 16:57:29 UTC – Details)
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
ASIN : B0BM5NW85Y
Publisher : Springer (November 11, 2022)
Publication date : November 11, 2022
Language : English
File size : 27679 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : On Kindle Scribe
Print length : 396 pages
