If you are just starting your journey in affiliate marketing, you may come across a lot of terms and jargon that can seem overwhelming. It is essential to understand these terms to effectively navigate the affiliate marketing world and increase your chances of success. In this article, we will break down common affiliate marketing jargon and help you learn to speak the language.

Affiliate Marketing

Affiliate marketing refers to the practice of promoting someone else’s products or services through an affiliate link. You earn a commission for every sale made through your link. It is a popular way of earning passive income by promoting products you believe in, to your audience.

Affiliate Link

An affiliate link is a unique link given to you by the merchant or affiliate network to promote their product or service. This link tracks all sales made through it to give you credit and commission for the referrals.


A merchant is a person or brand who creates and sells products or services that can be promoted through affiliate marketing.

Affiliate Network

An affiliate network is a platform that connects the merchant with affiliates. It facilitates the tracking of affiliate links, commission payouts, and provides support and resources to both the merchant and affiliates.


A commission is the amount of money you earn for every sale made through your affiliate link. It is usually a percentage of the sale, and the commission rate may vary depending on the product or service.

Conversion Rate

The conversion rate refers to the percentage of people who click on your affiliate link and complete the desired action – usually making a purchase or filling out a form. A higher conversion rate means that more people are taking action after clicking on your link.

Click-through Rate

The click-through rate (CTR) is the percentage of people who click on your affiliate link out of the total number of people who saw the link. The higher your CTR, the better your chances of making more sales.

Cost Per Action

Cost Per Action (CPA) refers to the amount of money paid to affiliates for each desired action taken by the customer. This could refer to filling out a form or signing up for a free trial, among other things.

Banner Ads

Banner ads are graphic advertisements that are placed on a website, usually above or on the side of the page. You can promote your affiliate link through banner ads provided by the merchant or create your own.

Email Marketing

Email marketing is the practice of sending promotional emails to your subscribers or target audience. It is an effective way of promoting your affiliate link and nurturing your relationship with your audience.

Pay Per Click

Pay Per Click (PPC) is a form of advertising where the advertiser pays every time someone clicks on their link. It is an effective way of driving traffic to your affiliate link and can be used in combination with affiliate marketing.


Traffic refers to the number of people who visit your website or social media profile. More traffic means more potential customers.

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing your website or content to rank higher in search engine results. This can improve your visibility and bring more traffic to your website.


A keyword is a word or phrase that people use to search for information on search engines. You can use keywords to optimize your content for search engine ranking and bring more traffic to your website.


A niche is a specific area of interest or focus. In affiliate marketing, it refers to the specific products or services you choose to promote to your audience.

Conversion Funnel

The conversion funnel refers to the journey customers take from the point of initial interest to making a purchase. It involves various marketing strategies and touchpoints to guide customers towards completing the desired action.

Landing Page

A landing page is a specific page on your website that is designed to convert visitors into customers. It usually has a clear call-to-action and provides relevant information to encourage visitors to take action.

Final Thoughts

Learning to speak the language of affiliate marketing is an essential step towards becoming a successful affiliate marketer. By understanding these terms, you can effectively communicate with merchants, affiliate networks, and fellow affiliates.

Remember that affiliate marketing requires a combination of patience, hard work, and dedication. Don’t be discouraged if you don’t see results right away. Keep tweaking your strategy and testing new ideas until you find what works best for your audience and niche.

We hope this article has provided you with the knowledge and confidence to start your journey in affiliate marketing. Happy promoting!