Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python, 2nd Edition

By | March 14, 2023

Price: $17.84
(as of Mar 14,2023 09:05:49 UTC – Details)

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language

Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description

Unleash the power of data to reach your marketing goals with this practical guide to data science for business.

This book will help you get started on your journey to becoming a master of marketing analytics with Python. You’ll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.

You’ll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.

As well as learning how to clean, explore, and visualize data, you’ll implement machine learning algorithms and build models to make predictions. As you work through the book, you’ll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.

By the end of this book, you’ll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.

What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for

This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you’re a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path.

Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Table of ContentsData Preparation and CleaningData Exploration and VisualizationUnsupervised Learning and Customer SegmentationEvaluating and Choosing the Best Segmentation ApproachPredicting Customer Revenue Using Linear RegressionMore Tools and Techniques for Evaluating Regression ModelsSupervised Learning: Predicting Customer ChurnFine Tuning Classification AlgorithmsMulticlass Classification Algorithms

Publisher ‏ : ‎ Packt Publishing; 2nd ed. edition (September 7, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 636 pages
ISBN-10 ‏ : ‎ 1800560478
ISBN-13 ‏ : ‎ 978-1800560475
Item Weight ‏ : ‎ 2.37 pounds
Dimensions ‏ : ‎ 7.5 x 1.44 x 9.25 inches