(as of Mar 14,2023 03:14:48 UTC – Details)
Doing business in an Amazon world requires more than short-sighted “tips and tricks” which leave retailers chasing the tail of a trillion-dollar dragon they’ll never beat. If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces.
As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions.
Now, he draws upon that real-world problem solving to suggest a winning basis for sustainable, profitable online selling. This freewheeling conversation gets to the core of foundational ecommerce concepts like:
The magical relationship between margin, solution-value, and product positioning
The true cost of operational friction around an ecommerce business, and how to erase it
How to leverage an ad spend into marketing that actually speaks to customer pain points
The existential crises which every online business faces as it scales from 1 to 5 to 50 to 500 employees
What it takes to be an ecommerce “unicorn” in 2019 and beyond
Find out what a truly DRAGONPROOF approach means for your business, in this accessible, essential battle plan for all ecommerce pros.
ASIN : B07NKW3W52
Publication date : February 9, 2019
Language : English
File size : 12157 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 201 pages