E-Commerce Website Optimization: Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About it

By | March 10, 2023

Price: $20.79
(as of Mar 10,2023 04:19:21 UTC – Details)

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.

Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization’s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

ASIN ‏ : ‎ B08P3G1HL9
Publisher ‏ : ‎ Kogan Page; 2nd edition (December 3, 2020)
Publication date ‏ : ‎ December 3, 2020
Language ‏ : ‎ English
File size ‏ : ‎ 5078 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 270 pages
Page numbers source ISBN ‏ : ‎ 178966442X