Garage Branders: Launch and Grow Your Own Brand

By | March 13, 2023

Price: $9.95
(as of Mar 13,2023 13:34:27 UTC – Details)

It happens all the time: a regular person without an MBA or special training decides to create and sell a product online. Eventually, everyone is ordering it, and saying why didn’t I think of that?

Wouldn’t it be great if you had a friend who has worked with hundreds of successful brands, who could tell you how to do it all, from testing your idea to sourcing materials, to setting a pricing strategy to world domination – all over lunch? Well, Brandy Alexander is that friend. Garage Branders lays out what you need to do, when, and how. Chicken Caesar salad not included.

Garage Branders takes all the questions Brandy is always getting asked by friends, acquaintances, clients, and long lost relatives and answers them in plain English, with the aim of removing barriers to entry and welcoming in anyone into the founderhood fold.

As one of our featured founders, Jeni Britton, said to us, “Anyone in America should be able to start where they are, and build anything they can imagine. And if that’s not the case, then that’s our job as a nation to make sure that that is still possible. And it’s a tough road. But it is literally what America is about.”

Brandy has spent most of her career helping Fortune 1000 brands grow on digital channels and conquering that tricky e-commerce space. Readers will enjoy an entertaining journey through the early battle scars of creating a product from an idea, to getting that first sale on Amazon, and scaling to a meaningful business.

Brandy assembled a dozen additional founders with similarly scrappy starts, from Jeni Britton of Jeni’s Splendid Ice Creams, Bianca Gates of Birdies to Robert Peck from AquaVault (a Shark Tank company) to share their insider tips and insights with her readers.

This book is for the many thousands of regular people who have an idea (or ten) and don’t quite know where to begin. It will take them through the paces so they can confidently launch their product and grow it into a beloved brand that drives enough revenue to provide a significant income.

Garage Branders is an informative, visual, and fun guide for budding entrepreneurs who just want to know how to make their ecommerce dreams a reality. Don’t go get an MBA, buy this book and do it yourself!

“You don’t need money to start a business. You need vision, effort, and time.”

-Jeni Britton, founder and chief creative officer of Jeni’s Splendid Ice Creams

“You have to be so obsessed with the problem you are solving that nobody can do it better than you.”

-Bianca Gates, CEO and Co-Founder of Birdies

“Ask yourself…How do I find my customer in a place where none of my competitors are even thinking about? How do I bring my product to the customer in a way that is unique?”

-Bonin Bough, Co-Founder Group Black, Host of CNBC’s Cleveland Hustles, Author of Txt Me (646) 759-1837

“You need to treat it as an experiment. If starting a business or creating a product is going to be the entire foundation of your self-worth – not your friends, not your family, not your community – failure will crush you. And you are going to fail. But you will also find success if you stick around for it.”

-Holden Bale, Branding and Global Commerce expert

Garage Branders is an informative, visual, and fun guide for budding entrepreneurs who just want to know how to make their e-commerce dreams a reality.

Publisher ‏ : ‎ Tandem Tide (February 1, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 140 pages
ISBN-13 ‏ : ‎ 979-8218134587
Item Weight ‏ : ‎ 7.4 ounces
Dimensions ‏ : ‎ 5 x 0.32 x 8 inches