Instagram’s Shopping Feature: A Must-have Tool for Affiliates

By | September 22, 2023


Instagram’s Shopping Feature: A Must-have Tool for Affiliates

Are you an affiliate marketer looking for new and effective ways to promote products and boost your earnings? Look no further than Instagram’s Shopping feature. It is a powerful tool that allows you to showcase products, tag them with relevant information, and drive potential customers directly to the point of purchase. In this article, we will explore the benefits of Instagram’s Shopping feature and how you can leverage it to maximize your affiliate marketing success.

What is Instagram’s Shopping feature?

Instagram’s Shopping feature is an innovative tool that enables businesses to tag their products and create a seamless shopping experience for users. With this feature, you can tag products in your posts, stories, and even your Instagram Explore page. These tags provide key product details, such as price and product description, and include a direct link to the online store where users can make a purchase.

Why is Instagram’s Shopping feature a must-have for affiliates?

As an affiliate marketer, your primary goal is to drive traffic and generate sales for the products you promote. Instagram’s Shopping feature offers numerous benefits that can significantly enhance your affiliate marketing strategies:

1. Enhanced visibility and reach

With over a billion monthly active users, Instagram is a goldmine for potential customers. By using the Shopping feature, you can tap into this vast audience and increase the visibility of the products you promote. Your posts will show up in the Shopping tab and can be discovered by users who are actively searching for products.

2. Seamless product discovery

Instagram’s Shopping feature makes it incredibly easy for users to discover new products. With just a single tap on a tagged product, users can access detailed information about the product and be directed to the online store to make a purchase. This seamless shopping experience increases the likelihood of users making a purchase, boosting your affiliate sales.

3. Curated shopping experience

By utilizing Instagram’s Shopping feature, you can curate a visually appealing and engaging shopping experience for your followers. You can create aesthetically pleasing product collections, showcase various angles of the products, and even share user-generated content highlighting satisfied customers. This curated experience helps build trust and authenticity, leading to higher conversion rates.

4. Actionable insights and analytics

Instagram’s Shopping feature provides valuable insights and analytics that can help you optimize your affiliate marketing efforts. You can track the performance of your tagged products, monitor engagement metrics, and gain insights into customer behavior. Armed with this data, you can identify which products resonate the most with your audience and make data-driven decisions to maximize your earnings.

How can you start using Instagram’s Shopping feature?

Now that you understand the potential benefits of Instagram’s Shopping feature, it’s time to get started. Here’s a step-by-step guide to help you utilize this tool effectively:

1. Convert your account to a business account

In order to access Instagram’s Shopping feature, you need to have a business account. If you already have a personal account, you can easily convert it to a business account through Instagram’s settings. This will unlock various business features, including the ability to use the Shopping feature.

2. Set up a product catalog

In order to tag products in your posts, stories, and Explore page, you need to create a product catalog. Instagram allows you to connect your account to an existing catalog on Facebook Business Manager or create a new catalog using their Commerce Manager tools. Ensure that your catalog includes accurate and up-to-date information about the products you promote.

3. Tag your products in posts and stories

Once your account is set up and your product catalog is ready, you can start tagging your products in your posts and stories. When creating a post or story, you will see an option to tag products. Simply search for the relevant product and select it from your catalog. You can tag multiple products in a single post or story to maximize your reach and promote various products simultaneously.

4. Monitor performance and optimize

Regularly monitor the performance of your tagged products to gain insights into which products are performing best. Use this data to optimize your future content and promotional strategies. Experiment with different product placements, captions, and hashtags to see what resonates the most with your audience.

Frequently Asked Questions (FAQ)

Q: Can anyone use Instagram’s Shopping feature?

A: No, currently, the Shopping feature is only available to businesses and individuals who sell physical goods that comply with Instagram’s commerce policies.

Q: Can I use Instagram’s Shopping feature if I’m an affiliate for multiple brands?

A: Yes, you can tag products from various brands in your posts and stories, as long as you have permission from the brands and comply with their affiliate marketing guidelines.

Q: Are there any additional costs associated with using the Shopping feature?

A: While using Instagram’s Shopping feature is free, if you choose to run ads to promote your products, there may be associated costs as per Instagram’s advertising policies.

Q: Can I tag products in old posts or stories?

A: Unfortunately, you can only tag products in new posts or stories. You cannot tag products in posts or stories that have already been published.

Q: Are there any restrictions on the types of products I can tag?

A: Yes, there are some restrictions on the types of products you can tag with Instagram’s Shopping feature. Restricted products include adult content, weapons, animals, and counterfeit goods. Make sure you review Instagram’s commerce policies to ensure your products are eligible for tagging.

Q: Can I use the Shopping feature on my Instagram Explore page?

A: Yes, you can tag products and create shopping experiences on your Instagram Explore page. This allows your content to reach users who are actively looking for new products and ideas.


Instagram’s Shopping feature is a powerful tool for affiliate marketers. It provides enhanced visibility, seamless product discovery, and actionable insights that can boost your affiliate marketing success. By following the steps outlined above and leveraging the curated shopping experience on Instagram, you can effectively promote products and drive potential customers directly to the point of purchase, maximizing your affiliate earnings.