Price: $89.99
(as of Mar 17,2023 20:36:57 UTC – Details)
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, you’ll understand the vital links marketers use to connect and interact with customers.
ASIN : B08ZKQJVQX
Publisher : Pearson; 9th edition (March 19, 2021)
Publication date : March 19, 2021
Language : English
File size : 42103 KB
Simultaneous device usage : Up to 2 simultaneous devices, per publisher limits
Text-to-Speech : Not enabled
Enhanced typesetting : Not Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : Not Enabled
