(as of Mar 14,2023 05:10:47 UTC – Details)
Writing online content doesn’t need to be difficult, time-consuming, or stressful.
That said, there are skillsets required. You need to understand the basics of layout, design, and structure, so your content attracts and engages your ideal audience. You need to appreciate the psychology of reading online, because people read differently on screens. And most importantly, you must develop a feel for things like tone, style, and voice, because these are the elements that separate powerful writing from the competition.
Kim Scaravelli has been writing online content for 20+ years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space, to researching, crafting first drafts, editing, and mastering the long game. Because success isn’t about being able to write one piece of content for a website, blog, or marketing campaign. It’s about being able to create content whenever you need to and enjoying the feeling of making words work.
Whether writing content is your full-time job, or something you do occasionally, Making Words Work will help you:
Strengthen your creativity and gain confidence in your writing skills.Plan, research, and organize properly, so you can write faster and easier.Create a first draft that already has a bit of style and substance.Use easy editing techniques to elevate the quality of your content.Write smarter instead of harder, and truly enjoy your work.
From the Publisher
Making Words Work is a THING!
Anyone can fill space with words. The challenge is to breathe life into those words and make them dance!
Truly great content has the power to build authority, inspire action, educate, and entertain. It’s the foundation of every website, blog, landing page, e-learning course, and social media post.
I’ve been making words work for 20+ years. IT’S MY THING! I help organizations accomplish big things, using content. And I wrote the book Making Words Work to help YOU learn how to make words dance.
Bloggers and Authors
Have you got projects on the go, like blogs or books? Want to develop a strong voice and build a community of readers?
You’ll learn how to match your tone and style to online formats, and how to get more eyeballs on your content.
Do you write content for your business? Want to feel confident that you’re doing it well?
You’ll learn the basics of writing online and how to build brand authority using words.
Copywriters and Content Writers
Looking for practical advice from someone who has been in the trenches for a long time?
You’ll learn how to up your game, polish your work, and avoid occupational hazards, like writer’s block and burnout.
Publisher : Kim Scaravelli (April 15, 2022)
Language : English
Paperback : 220 pages
ISBN-10 : 0228870070
ISBN-13 : 978-0228870074
Item Weight : 9.1 ounces
Dimensions : 5.5 x 0.5 x 8.5 inches