Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

By | March 17, 2023

Price: $29.07
(as of Mar 17,2023 04:29:37 UTC – Details)

Master the process of effectively marketing alternative investments―a critical but overlooked aspect of ensuring fund success

Investment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.

The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.

Whether you work in hedge funds, private equity, or are aspiring to be part of one, you’ll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections:

Fundamentals―the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groupsFundraising in practice―tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relationsOther considerations―key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology

Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.

From the Publisher


Quote 1Quote 1

Quote 2Quote 2

Quote 3Quote 3


Publisher ‏ : ‎ McGraw Hill; 1st edition (October 13, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1264627645
ISBN-13 ‏ : ‎ 978-1264627646
Item Weight ‏ : ‎ 1.11 pounds
Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches