Marketing For All the Marbles Every day, 2019 Perennial Edition

By | March 10, 2023

Price: $49.95
(as of Mar 10,2023 15:40:27 UTC – Details)

Written by award-winning author and the PIR Professor of Marketing at WSU, Charles L. Martin, the 2019 Perennial Edition of Marketing For All the Marbles Every day (or Marketing FAME, for short) is a daily planner with intriguing, informative and valuable content for everyone interested in learning more about the multi-faceted and fascinating field of marketing. As a perennial planner, Marketing FAME is flexible and may be used daily in 2019, 2020, 2021 or in any future year(s). Designed with marketing professionals and aspiring marketing professionals in mind, Marketing FAME’s extensive content is written to be informative, yet with a creative, engaging, thought-provoking, sometimes inspirational and occasionally humorous flair not typically found in traditional business books. Following in the footsteps of the 2017 and award-winning 2018 editions, the content of the 2019 edition is almost entirely new – featuring 422 stand-alone sections representing 447 individuals, 405 organizations and brands, 42 U.S. states, 45 countries and a countless number of topics – all found in the super-detailed index that includes more than 7,000 entries. Organized in short daily doses for each day of the year, with each day’s content linked to the same calendar date in recent or not-so-recent history, Marketing FAME promises to open readers’ eyes regarding both present-day and historical people and events that have shaped the practice of marketing. Moreover, the content’s daily calendar tie-ins prompt readers to recognize the uniqueness of every day of the year and what windows of marketing opportunity may be particularly open on each date – thus helping marketers to time their marketing efforts with communications, promotions and programs that resonate with calendar-led buyers. Additional information about Marketing FAME plus free access to numerous sample excerpts and the super-detailed index may be found on the book series’ resource support website,

Publisher ‏ : ‎ CIBER Publications (September 3, 2019)
Hardcover ‏ : ‎ 214 pages
ISBN-10 ‏ : ‎ 0998122742
ISBN-13 ‏ : ‎ 978-0998122748
Item Weight ‏ : ‎ 1.62 pounds