My five favorite PPC strategies. So what can you do to maximize your return On your pay-per-click campaign? Well, I want you to try
out these five strategies And watch your ROI skyrocket. Strategy number one, Launch remarketing or
retargeting campaigns. When you use remarketing to
target a familiar visitor, They're 70% more likely
to purchase your product Instead of a competitor. You're probably wondering,
what is this remarketing Or retargeting that you're talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when
you look at something You may added that to your cart, But if you don't buy and you
keep browsing around the web You start seeing ads for that product. It's crazy, right? Are they mind readers? No, what they're doing Is using something called remarketing. What that does is, The website is telling Google or Facebook, "Hey, this person viewed this product, They didn't buy it, So can you please show them ads for it Because they're interested in it And maybe the ad will convince them To come back and buy again." Super effective strategy, One of your highest converting campaigns. You got to leverage remarketing
And it works for both
B2C and B2B companies. Strategy two, leverage a
cross-channel approach. Google Ads is great, but
you might need to use A different platform to
balance out your approach. There's Facebook, there's
Instagram, there's TikTok, There's Snapchat, there's
Reddit, there's Pinterest. The list goes on and on. But here's what's important
with this strategy. It's not about actually
using, just let's say, Google and Facebook and
Instagram and TikTok. It's actually taking your learnings From one platform and
applying it to the other. When you do that, what you'll find is They'll all become more efficient And you'll start generating
a much higher ROI. Strategy three, design mobile
friendly landing pages. Look, more than 50% of the
clicks happen on mobile devices. I don't care if you're in B2C or B2B, Mobile is super popular. You got to optimize your
landing pages for mobile, And they need to be different
than desktop landing pages. If you put all that content you
would do on a desktop device For a mobile landing page, Probably not going to convert as well. Whether you use images or
videos or quick animated gifs To get your message across, You need to have your mobile landing pages Be super friendly when it
comes to a visual aspect. They also need to be responsive So it works on any type of mobile devices. Some people have five inch screens, Some people have seven inch screens, Some people have 10 inch screens. It needs to adapt to their device size.
And you need a content delivery network. CDN, which is what it stands for as well, So that your website or
your mobile landing pages Load faster. A CDN puts your site on servers
throughout the whole world So that way when people
visit your website, It pulls from a server That's the closest to the city they're in. Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, Click on the tools navigation link And I want you to go onto
the Google Ads Creator. Or if you don't see the menu, Go to neilpatel.com/blog
and you'll see it at the top Or on the homepage of
neilpatel.com, it's in the footer. The Google Ads Creator
will tell you everything That's wrong with your Google
Ads and how to fix them. Strategy number five, choose
your campaign type wisely. Look, there's search
ads, there's display ads There's social ads, and
there's Google Shopping ads And the list goes on and on. Heck, you can even do ads
within stories in Instagram. There's so many ad types,
you need to test them all, And you need to be mindful. So for example, if I was
doing an ad on Snapchat, I would actually take the copy I would normally present
on a landing page, Put it in Snapchat so when
people can actually see it, And then, if they want to
end up visiting my site To learn or buy more,
they can visit my site. But that way I'm keeping on
Snap and pitching them there Which means more people
are going to see my message And I found that increases
my conversion rates. In other words, you need to be mindful
Of the channels that you're using So you can adapt your advertising And your marketing to those channels. Now, if you just want my
team to do all this for you, Check out my ad agency, NP Digital. If you enjoy this video,
like it, share it, Tell the people about it. Thank you for watching.
