(as of Mar 17,2023 21:53:26 UTC – Details)
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Personalize learning with MyLab Marketing
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
You are purchasing an access card only. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.
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ASIN : B084BW7PH4
Publisher : Pearson; 18th edition (January 2, 2020)
Publication date : January 2, 2020
Language : English
File size : 47227 KB
Simultaneous device usage : Up to 2 simultaneous devices, per publisher limits
Text-to-Speech : Not enabled
Enhanced typesetting : Not Enabled
X-Ray for textbooks : Enabled
Word Wise : Not Enabled
Sticky notes : Not Enabled