Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

By | March 17, 2023

Price: $7.99
(as of Mar 17,2023 14:09:37 UTC – Details)

“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki

“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, Salesforce

Launch Products the Right Way. 

A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:

Understanding the customer journeyCreating personasBuilding positioning statementsWriting compelling messagingBuilding a go-to-market strategyDetermining pricing and packagingLaunching productsWorking with analysts and the pressEnabling sales and creating demandInfluencing the product roadmap

ASIN ‏ : ‎ B08D7ZQPY2
Publication date ‏ : ‎ July 18, 2020
Language ‏ : ‎ English
File size ‏ : ‎ 823 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 205 pages