Affiliate marketing is a powerful means of promoting and selling products online. It has become an integral part of many online businesses and has shown tremendous growth in recent years. As we leave a tumultuous 2020 behind us, affiliate marketing is still set to thrive in 2021. In this article, we have compiled some of the top affiliate marketing trends to watch in 2021.
1. Micro-Influencers will gain more prominence
Micro-influencers are influencers with smaller social media followings, typically between 1,000 to 100,000 followers. They have a niche audience and a high level of engagement, making them an effective advertising tool. In 2021, micro-influencers are expected to gain more prominence in the affiliate marketing world. Brands are beginning to realize that micro-influencers have better engagement than larger influencers, which can lead to more sales.
2. Video Content will dominate
With the increase in video content consumption, video marketing is the way forward. Video content is a more effective way of promoting products compared to written content. A study by HubSpot found that 72% of consumers prefer to watch a product video rather than read about it. In 2021, affiliates will increasingly make use of video content to promote products. Video content can be created on YouTube, Instagram, TikTok or other video sharing platforms.
3. Content Diversity will increase
Content marketing has always been a key element of affiliate marketing. Providing value through valuable content is a proven way to attract and retain customers. In 2021, content diversity will increase, with affiliates using different types of content to attract and retain customers. For example, affiliates can make use of podcasts, webinars, and infographics to deliver content, creating more opportunities for engagement with customers.
4. Google’s Core Web Vitals update will affect Affiliate Marketing
In May 2021, Google will roll out its Core Web Vitals update, which will impact the ranking of websites. The update will focus on user experience and how fast a website loads. Websites that load slowly will be penalized, which can affect the ranking of affiliate websites. Affiliates will need to ensure their websites are fast and easy to use to avoid the negative effects of this update.
5. More Brands will Launch Affiliate Programs
With the rise in e-commerce, more brands are turning to affiliate marketing to reach a wider audience. In 2021, more brands will launch their affiliate programs, offering affiliates more opportunities to promote products. This trend will create more competition within the affiliate marketing space, but it also provides affiliates with more options to choose from.
6. Mobile Optimization will become essential
The rise of mobile internet usage has been a trend for some time, but it is a trend that will continue to grow. In 2021, mobile optimization will become more important than ever before. Affiliates will need to ensure their websites are optimized for mobile to keep up with the increasing number of mobile users. Google has already started mobile-first indexing, meaning websites that are not mobile optimized will be penalized in rankings.
7. Niche Affiliate Marketing Will Continue to Grow
Niche affiliate marketing has been a growing trend in recent years. Niche marketing involves targeting a specific audience and offering products that fit their needs. As the online market becomes more crowded, niche marketing offers a unique way to differentiate products from competitors. In 2021, we expect to see more affiliates embrace niche markets, offering more specific products to niche audiences.
8. Influencer and Affiliate Marketing will merge
Influencer marketing and affiliate marketing are two different marketing strategies, but they are becoming more integrated. In 2021, affiliates will work with influencers to promote their products. This trend offers an opportunity for affiliates to expand their reach beyond their current audience. However, working with influencers requires a different kind of approach, and affiliates will need to learn how to build relationships with influencers to maximize success.
9. AI will play a bigger role in Affiliate Marketing
Artificial intelligence (AI) is already playing a role in affiliate marketing, and this trend is expected to continue in 2021. AI can be used to optimize campaigns, identify trends, and analyze data. It can also help affiliates target the right audience, making their campaigns more effective.
10. Affiliate Marketing will move towards a more personalized approach
Personalization is becoming increasingly important in all areas of marketing, and affiliate marketing is no exception. In 2021, we expect to see more affiliates adopting a more personalized approach to marketing. Personalization can involve tailoring content to specific audiences, offering personalized product recommendations, or using retargeting to show customers products they have previously shown an interest in.
In conclusion, affiliate marketing is a dynamic industry, and the trends highlighted above will shape the landscape in 2021. For affiliates, it is crucial to stay up-to-date with these trends to remain successful. By embracing these trends, affiliates can take advantage of the opportunities that present themselves while adapting to an ever-changing market.